GM CB _Micheal Jjingo


Are you faint-heartened? Business requires that brilliant founder, the lightning-bolt idea, and sometimes mythical overnight success. Yet anyone who has actually built a business knows the truth is far less glamorous and far more demanding. Real success is forged through grit with focus: inner strength, guts, innovation, tenacity, and that unteachable fire within. As the saying goes, “Talent may start the race, but grit is what drags you across the finish line.” In business, brilliance opens doors, but endurance keeps them open.

Grit itself is silent and deeply unfashionable. It doesn’t announce itself on TikTok or wear expensive suits. It only shows up, every day, especially when things are not working. Many ventures collapse not because the idea was weak, but because persistence ran out. This is why it is often said, “Success in business is less about having the right answers and more about refusing to stop asking the questions.” Grit is the habit of standing back up, repeatedly, without giving up.

Focus is what gives grit direction. Without focus, effort becomes noise; with focus, it becomes force. Businesses rarely fail from a lack of ideas, they fail from too many distractions. Leaders who chase every opportunity end up mastering none. As one sharp insight puts it, “Focus is not about doing more things; it is about doing fewer things exceptionally well.” Focus allows grit to work like a laser instead of a floodlight.

Inner strength is what sustains leaders during the tough seasons of business: delayed payments, regulatory pressure, staff turnover, and quiet self-doubt at 2 a.m. Inner strength is choosing composure over complaint and progress over panic. When external conditions distabilise, inner strength steadies the ship. After all, “Markets test strategy, but pressure tests character.” In business, character outlives any business plan.


Then comes guts, the willingness to act without guarantees. Every meaningful business decision involves risk, and waiting for certainty is often just fear. Guts is launching before you feel ready, backing your judgment, and taking responsibility for outcomes. As the saying goes, “Courage in business is not knowing everything will work; it is moving forward even when it might not.” Without guts, ideas remain permanently trapped in notebooks.

Innovation is often misunderstood as technology or big budgets, yet it usually begins with discomfort. When survival is at stake, creativity wakes up. Some of the most innovative solutions emerge when resources are scarce and pressure is high. This is why it’s true that “Innovation is rarely born from comfort; it is forged in constraint.” Businesses that innovate consistently do not wait for perfect conditions, they respond intelligently to imperfect ones.


Tenacity is what turns innovation into results. Ideas are plentiful; follow-through is rare. Tenacity means staying with a strategy long enough for it to mature, refining it when it stumbles, and resisting the urge to abandon ship at the first sign of turbulence. As one blunt truth reminds us, “Most people don’t fail, they quit just before things start working.” Tenacity is the patience to let effort compound.


At the core of it all burns the fire within. This fire is not hype or temporary motivation, it is purpose anchored in responsibility. It is the internal voice that says failure is not fatal, but giving up is unacceptable. This fire fuels learning, resilience, and long-term vision. In fact, “When motivation fades, purpose is what keeps the engine running.” Businesses led by people with inner fire do not merely survive, they evolve.


Ultimately, business success is not a straight climb; it is a stubborn series of recoveries. Grit sharpens focus, focus strengthens courage, courage drives innovation, innovation demands tenacity, and tenacity feeds the fire within. Remove one, and momentum weakens. Combine them, and even ordinary ideas can build extraordinary enterprises. As experience repeatedly shows, “The real competitive advantage in business is not intelligence, it is endurance.”

In conclusion, if business feels hard, you are not failing, you are forging and learning. Difficulty is not a signal to stop; it is an invitation to grow stronger. Stay focused. Act bravely. Innovate relentlessly. Persist stubbornly. Feed the fire. Because in the end, those who win in business are rarely the most gifted. They are simply the ones who decided, again and again, not to quit.

The writer is the General Manager Commercial Banking at Centenary Bank