TOURISM- The Pearl of Africa Tourism Expo (POATE) 2025 is set to dazzle the world from May 21st to May 24th, 2025, at the luxurious Speke Resort and Convention Centre in Munyonyo, Kampala. The countdown is on!
This premier event, organized by the Uganda Tourism Board (UTB) in partnership with the Ministry of Tourism, Wildlife, and Antiquities, the Uganda Wildlife Authority (UWA), and other key stakeholders, promises to showcase the very best of Uganda – the Pearl of Africa.
This year’s event is expected to attract 70 international buyers, over 5,000 trade visitors, and consumers, offering significant opportunities for the growth of Uganda’s tourism sector.
Step Into the Heart of Uganda’s Magic
Under the captivating theme, ‘’Tourism and Sustainable Transformation’’, POATE 2025 will unveil Uganda’s extraordinary riches to the world. From the vibrant traditions of over 50 unique tribes to breathtaking wildlife and untapped business opportunities, this event is your gateway to a world of adventure, culture, and possibility.
Why POATE 2025 is Unmissable
Cultural Splendor: Immerse yourself in the colorful heritage, music, and art of Uganda’s diverse communities.
Wildlife Wonders: Explore the unmatched beauty of Uganda’s national parks, home to mountain gorillas, the Big Five, and more.
Business and Investment Opportunities: Discover Uganda’s booming tourism sector and connect with investors, buyers, and exhibitors from across the globe.
Networking Power: Forge invaluable partnerships with global industry leaders, innovators, and tourism stakeholders.
Why is everyone talking about POATE 2025?
Several factors are propelling #POATE2025 into the spotlight:
- A Timely Theme: “Tourism and Sustainable Transformation” taps into a worldwide shift toward greener travel. As climate concerns grow, travellers want destinations that prioritize the planet. Uganda’s proactive stance—highlighted at today’s launch—is striking a chord.
- High-Profile Launch: The media event at Speke Resort Munyonyo is a spectacle in itself, drawing influencers, journalists, and industry leaders. Live updates from the ground are amplifying its reach, making #POATE2025 a real-time conversation hub.
- Community Engagement: The call to #ExploreUganda and #TellYourStoryUG is empowering locals and visitors alike to share their experiences. From stunning photos of Murchison Falls to tales of warm Ugandan hospitality, these stories are humanizing the expo and building momentum.
- Global Appeal: POATE isn’t just a local affair. It’s a platform for Uganda to pitch itself to the world. International interest—evident in early X posts from travel enthusiasts—shows the expo’s potential to put Uganda on more travellers’ radars.
Who Should Attend?
Whether you’re a buyer, exhibitor, investor, or simply a lover of culture and travel, POATE 2025 is the ultimate destination. With participants from all corners of the world, this is your chance to experience the Pearl of Africa’s magic up close and personal.
The Ultimate Celebration of Uganda’s Potential
POATE isn’t just an expo – it’s a movement. It’s where dreams meet opportunities, and where Uganda’s hidden gems are brought to the global stage. With interactive exhibitions, cultural performances, and engaging discussions, this event will leave you inspired and eager for more.
What will POATE 2025 bring to Uganda?
While today’s launch is stealing the show, it’s merely a teaser for the main event in May. POATE 2025 will feature exhibitions, networking sessions, and immersive experiences designed to showcase Uganda’s tourism gems. Expect discussions on sustainable practices, workshops on community tourism, and maybe even a few surprises—like a virtual reality tour of Queen Elizabeth National Park or a live cultural performance.
The trending status of #POATE2025 isn’t just about hype; it’s a sign of Uganda’s growing confidence on the global stage. As the expo unfolds over the coming months, it’s poised to redefine how the world sees the Pearl of Africa—not just as a destination, but as a model for tourism done right.
Tourism in Uganda is showing signs of recovery, as evidenced by the 2023 Tourism Industry Performance Report, which recorded a 56% increase in international visitors, with over 1.2 million tourists generating significant revenue.
It should be remembered that Uganda was recognized by CNN as one of the top 23 destinations to visit. Entebbe International Airport also saw a rise in international passenger traffic, registering a 10% increase in January 2025 compared to the previous year, a sign of the growing importance of tourism in the country’s economy.
The continued success of Uganda’s tourism sector is supported by its hosting of international conferences and the expansion of Uganda Airlines, along with new air operators.
These developments are expected to further contribute to the industry’s recovery and growth, positioning Uganda as a prime destination for global tourism.
Save the Date!
From May 21–24, 2025, let Uganda take your breath away. Experience the warmth of its people, the charm of its culture, and the boundless opportunities it offers.
For more details, visit the official Uganda Tourism Board website OR https://poate.co.ug/ . Uganda is waiting for you!
