KAMPALA- Following the just concluded Outbound Travel Market (OTM) Tourism Expo in India, Uganda has positioned its self as an alternative tourism destination in Africa.
At the Exhibition Uganda showcased its unique products ranging from primate tracking, bird watching cultural heritage, safaris, and adventure tourism.
Uganda’s Ministry of Foreign Affairs says the OTM Tourism Expo is an annual event that attracts numerous sellers and buyers of tourism products.
This year’s activities were held from January 30 to February 1, 2025 where the event placed Destination Uganda at the forefront of the potentially largest tourism and travel market in the world.
Uganda had Nine Ugandan Destination Marketing Companies (DMCs) participating in the expo,with the recent launch of Uganda Airlines’ direct flights between Entebbe and Mumbai since October 2023 that incentivized travel to Uganda for tourism, trade, and investment.
At the exhibition Uganda’s pavilion was evaluated as the best exhibitor based on a pre-determined criterion that included clientele feedback.
The country emerged as the most visited and highly rated stand by outbound and inbound tourism market sellers and buyers
